Graduate Certificate in Digital Marketing & Analytics AI

Arrange the following work environment for work-from-home training.

Why Learn Digital Marketing & Analytics AI?

Search Engine Optimisation (SEO)

Social Media Marketing (SMM)

Digital Marketing Analytics (Google Analytics)

Email Marketing Campaign

Create a Blogging Website

Unlocking Success Through Marketing

Master Search Engine Marketing (SEM) to reach your target audience and generate high-quality leads.

Grasp the fundamentals of Search Engine Optimization (SEO) to gain organic online visibility and ascend Google rankings.

Dive into Google Analytics for insights that fuel data-driven business decisions.

Understand and leverage Google marketing tools to maximize your digital impact and drive revenue growth.

Making Business Decisions with Google Analytics

• Understand how to install and set up Google Analytics for your website.
• Understand how to navigate the Google Analytics dashboard and change basic settings.
• Understand the categories and metrics within Google Analytics and what they represent.
• Learn how to decipher consumer trends and behaviours based off information from Google Analytics.
• Learn the best practices used by marketers to filter and report Google Analytics data.
• Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.

Search Engine Optimisation (SEO) Basic Techniques

• Learn how SEO works and how Google’s algorithm calculates your website ranking.
• Get hands-on experience performing keyword research to identify potential keywords with high search volume.
• Learn how to conduct SEO audits and improve existing website SEO by using appropriate title tags, domain URLs, meta-descriptions, page speed optimisation and more.
• Understand how to use free tools like SimilarWeb to conduct competitor analysis.
• Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.

Run Successful Google Search Engine Marketing Campaigns For PPC and Display Ads

• Learn about the various types of Google Ads to find out what works best for your business.
• Explore free third party tools to research your competitors and latest trends in the search landscape for various industries.
• Get hands-on-experience setting up a Google Ads campaign. Includes defining goals and budget, conducting keyword research, defining account structure, audience targeting, setting keyword bids, writing ad copies and more.
• Learn how to measure and optimise ad campaign performance to maximise results and get the most out of your ad budget.
• Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.

Hands-on Learning Activities

• Set up Google Analytics Account: Gain hands-on experience by setting up a Google Analytics account & creating GA4 properties.
• Create Goals, Audiences, & Exploration Reports: Create goals & custom events within GA4.
• Analyse Traffic, Engagement, & Conversion Reports: Analysis of traffic, engagement, and conversion reports in GA4.
• Utilise Google Analytics 4: Understand the features & functionality of GA4.
• Google Analytics (GA4) Account Setup & Configuration.
• Website Data Analysis & Interpretation.
• Goal Tracking & Campaign Effectiveness Measurement: Set up campaign tracking and analyse campaign-specific metrics.
• Data-Driven Decision Making: Generate comprehensive reports using Google Analytics 4 to aid in data-driven decision making.