Understand how to install and set up Google Analytics for your website. Understand how to navigate the Google Analytics dashboard and change basic settings. Understand the categories and metrics within Google Analytics and what they represent. Learn how to decipher consumer trends and behaviours based off information from Google Analytics. Learn the best practices used by marketers to filter and report Google Analytics data.Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.
Learn how SEO works and how Google’s algorithm calculates your website ranking.
Get hands-on experience performing keyword research to identify potential keywords with high search volume.
Learn how to conduct SEO audits and improve existing website SEO by using appropriate title tags, domain URLs, meta-descriptions, page speed optimisation and more.
Understand how to use free tools like SimilarWeb to conduct competitor analysis.
Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.